Shopify + Google Analytics Buyer Segmentation | How to Guide

Shopify Buyer Segmentation

  • Visualize your store's retention rate, AOV and buyer frequency
  • Dig into customer segments by revenue and frequency
  • Discover your top marketing channels by customer segment
GET ACCESS NOW
FREE

WANT THIS CUSTOMIZED? LET'S TALK.

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Shopify Buyer Segmentation

  • Visualize your store's retention rate, AOV and buyer frequency
  • Dig into customer segments by revenue and frequency
  • Discover your top marketing channels by customer segment
GET ACCESS NOW
FREE

WANT THIS CUSTOMIZED? LET'S TALK.

Shopify Buyer Segmentation

X
  • Visualize your store's retention rate, AOV and buyer frequency
  • Dig into customer segments by revenue and frequency
  • Discover your top marketing channels by customer segment
GET ACCESS NOW
FREE

WANT THIS CUSTOMIZED? LET'S TALK.

What's inside?

A done for you dashboard for deep customer analysis.

Store health check

Drill down into revenue, AOV, growth % and retention rate by marketing channel.

Segment health check

Understand how your customer base breaks down between top / middle / low-quality buyers.

Buyer index by marketing platform

Find out if a platform is producing more / less top buyers relative to other platforms.

Top segment retention

Discover if each channel's top buyers return or bounce after first purchase.

How does it work?

Data is pulled into BigQuery via API from your Shopify and Google Analytics accounts. BigQuery processes and analyzes the data in tables, and pushes into Google Data Studio for final reporting.

Meet your sherpa

When it comes to automating your marketing work, I believe laziness is a virtue. The more that we can build scalable, repeatable processes, the better results we'll get. This tool is one step in your process to doing less work, while getting more done.

  • David Krevitt
    Commissioner, Coding is for Losers

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FREE

Your email gets you instant access to the tool and CIFL training platform.


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FULL REPORT
  • Google Sheets tracking plan template
  • Google BigQuery SQL models
  • Google Data Studio template
  • Training videos
  • Slack community access
Included

Want us to build something custom?

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