- Google Sheets tracking plan template
- Google BigQuery SQL models
- Google Data Studio template
- Training videos
- Slack community access
A done for you dashboard for deep customer analysis.
Drill down into revenue, AOV, growth % and retention rate by marketing channel.
Understand how your customer base breaks down between top / middle / low-quality buyers.
Find out if a platform is producing more / less top buyers relative to other platforms.
Discover if each channel's top buyers return or bounce after first purchase.
Data is pulled into BigQuery via API from your Shopify and Google Analytics accounts. BigQuery processes and analyzes the data in tables, and pushes into Google Data Studio for final reporting.
When it comes to automating your marketing work, I believe laziness is a virtue. The more that we can build scalable, repeatable processes, the better results we'll get. This tool is one step in your process to doing less work, while getting more done.