We don’t think coders are losers.

We’ve just found that writing *new* code should be a last resort.

We believe laziness is a virtue.

As a marketer, you have a million things to get done everyday.

Audits, reports, data analysis – it’s doesn’t end.

But…what if it did?

That’s where CIFL comes in. We help marketers reclaim lost time through automated data pipelines.

A data pipeline aggregates all your marketing data in one place: a Google BigQuery warehouse.  This allows you to report on it when needed – without having to wrangle data from dozens of platforms.

The era of manually pulling data for reporting is over.

We can help break down your data workflows into a repeatable “Recipe” for BigQuery – a process that can be implemented by anyone on your team, regardless of technical background.

Recipes are composed of a unique combination of:

• Raw data feeds (Google Analytics, etc)
• SQL data models (to perform the analysis)
• Reports (in Google Data Studio or elsewhere)

Here’s a few recently completed ‘Recipes’ we’ve published:

• The Website Quality Audit. Aggregates 4 data sources to replace the need for off the shelf SEO reporting.
• Analytics + Shopify Buyer Segmentation. Helps Shopify stores identify the true source of customer acquisition.
• The Traffic Projection Tool. Uses your website’s data + KW rankings to forecast growth from an SEO campaign.

As a CIFL client, you have access to use every Recipe we’ve built  – we’re also available to build Recipes customized to your workflows.