Tutorials for Lazy Marketers

Mastering the Google Cloud stack: BigQuery, Data Studio, Sheets, Supermetrics and more.

Data Studio

All the Latest Google Data Studio Hacks

Tracking Data Studio feature updates in real time, brought to you by the CIFL community.


Learning to Code for Technical Marketers

On avoiding rabbit holes + shiny object syndrome when climbing the technical ladder.


Stitch vs Supermetrics for BigQuery

Reviewing the best ETL tools on the market for building marketing data pipelines in BigQuery.


Blockspring vs Supermetrics for Sheets

Reviewing the pros and cons of two powerful Google Sheets reporting automation Add-ons, Blockspring and Supermetrics.


Connecting Sheets and BigQuery

A bridge connecting Google Sheets to a BigQuery analytics warehouse. Automates creation of BQ views, tables, and uploading of data.

Data Studio

Getting Started with Google Data Studio

Diving into Data Studio: connecting a Google Sheets as a data source, building tables and charts, and styling them with themes.


SEO APIs and You

Reviewing all the best SEO APIs out there: Google Search Console, Majestic, Moz and SEMrush. Includes a starter Google Sheets template to get up and running.


Learning BigQuery SQL

Tutorials (cheat sheet included) using the Google Analytics sample dataset to walkthrough BigQuery SQL concepts like grouping, joining and unnesting.


VLOOKUP like the Pros

Vlookup is the gateway drug of spreadsheet formulas - master it with this cheat Sheet.


Google Sheets Query Function

Learn how lazy Google Sheets users take advantage of the QUERY function, which lets you write SQL queries in a Sheet. Sit back and watch the data flow.


All the Google Sheets Formulas

Learn the only Google Sheets formulas you'll ever need in life (cheat sheet included). Includes 10 function hacks specifically for digital marketers.

Ready to automate your business?

Let's automate your marketing + ops processes in Sheets, Data Studio and BigQuery.