The Agency Data Pipeline (ADP)

Your agency’s marketing and sales teams new best friend.

How does the ADP work ?

This BigQuery data pipeline transforms your raw data into immediately-usable reporting.

01

Raw data

We pull data from GA, GSC, DeepCrawl, Ad platforms and more into your BigQuery database

03

Data viz

We build reports in your preferred data viz platform - Data Studio, Looker or Tableau

02

Data models

We write a set of SQL transformations, which churn your raw data into rich insights

  • 01

    Raw data

    We pull data from GA, GSC, DeepCrawl, Ad platforms and more into your BigQuery database

  • 02

    Data models

    We write a set of SQL transformations, which churn your raw data into rich insights

  • 03

    Data viz

    We build reports in your preferred data viz platform - Data Studio, Looker or Tableau

Agency specific “Recipes”

Each "Recipe" (aka workflow) within your pipeline answers a specific set of questions. Most Agency data pipelines start with classics like:

SEO

The Website Quality Audit

  • A powerful technical SEO and content audit
  • Pulls API data from 4 SEO tools and creates detailed website analysis
  • Make informed SEO decisions about every page on your website

SEO x PPC

Organic + Paid Search Crosswalk

  • Save on ad spend for keywords ranking organically
  • Find new keywords to attack with SEO
  • Unify paid and organic search campaigns

SEO

Campaign Anomaly Detection

  • Find campaigns surging (and bombing) in performance
  • Let the machines filter out noisy data, focus on performance
  • Make fast decisions about campaign performance

Why use the ADP?

A dedicated CIFL analyst will help you interpret results, and to help train your team where necessary.

This data pipeline is NOT for you if...

  • You love manually + tediously wrangling your data in spreadsheets
  • You love not knowing who your best customers are, and how they found you
  • You love making marketing decisions by the seat of your pants